REBECCA GREGSON: Vegans are examples of “moralised minority practice identities” (or “moral-identity minorities” for short): small segments of the population who engage in or abstain from practices for ethical reasons. In western societies, these moral-identity minorities are sometimes met with resentment. They often represent a challenge or threat to the majority view. Indeed, research suggests … Continue reading MORALIZED MINORITY: What can we learn from studying anti-vegan groups online